Your Google Ads account has a story. We find what the numbers are hiding.
Introducing Ads Expert AI, an independent performance intelligence platform being developed to analyse Google Ads accounts, identify commercial risks and turn complex advertising data into actionable recommendations.
Health score
64/100
Checks run
150
High priority
9 findings
Priority finding
Primary conversion action counts duplicate form submissions, inflating reported conversions.
The problem
Reported performance isn't the same as profitable performance.
Google Ads platforms can report clicks, conversions and ROAS without telling businesses whether their advertising is genuinely profitable.
Wasted advertising spend
Budget drifting into irrelevant searches, overlapping campaigns and placements that never pay back.
Broken or misleading tracking
Duplicate, missing or mis-weighted conversions that make reported performance look better, or worse, than reality.
Inefficient bidding and structure
Bid strategies and campaign architecture that work against each other and starve the right traffic.
Metrics disconnected from economics
ROAS and CPA reported in isolation from margins, returns and real customer acquisition costs.
The solution
A planned 150-point audit framework across 15 categories.
A structured, repeatable review of how an account is configured, measured and managed, and whether it is driving profitable outcomes.
Account configuration and measurement
Bidding, budgets and campaign structure
Keywords, search terms and negative keywords
Ads, audiences, Performance Max and Shopping
Landing-page experience
Revenue measurement and profitability
How it will work
From connection to clear priorities.
- 1
Connect your Google Ads account through Google authentication.
- 2
Choose the advertising account you wish to analyse.
- 3
Our audit engine evaluates the available evidence.
- 4
Receive findings, priorities and recommended actions.
Account connection is not yet available. This describes the intended production workflow.
Built for commercial clarity
CPA and ROAS are a starting point, not the answer.
Platform-reported CPA, conversions and ROAS describe what the ad platform can see. They don't, on their own, establish genuine customer acquisition cost, contribution margin or whether growth is profitable.
Ads Expert AI is being designed to connect media metrics to commercial reality, so decisions are made on what advertising actually earns the business.
Evidence-based findings
Every finding tied to the account data that supports it.
Transparent calculations
Clear workings behind each metric and recommendation.
Honest disclosure
Where data is unavailable, we say so rather than guess.
Security and data handling
An audit-only approach by design.
The product is designed to analyse, not to manage. These principles will shape the production application.
Designed to retrieve account information for analysis, not to change campaigns.
No automatic changes to budgets, bids or advertisements.
Customers will explicitly select which accounts to audit.
Customer access and disconnection controls will form part of the production application.
Read our draft Privacy Policy for how data will be handled.